Yaoyi Luo, Thi Van An Truong, Morgane Sauneuf, Ronan Champigny
January > June 2021
UI, Illustration, Motion
Between stereotypes, injunctions to virility and diet culture : how to sell a product without perpetuating our sexist clichés? In Fais pas genre, you will have all the tools to face the gendered marketing in our supermarkets... But, beware of the bad buzz! This serious game highlights gender stereotypes and internalized sexism that can permeate advertising and marketing.
We designed a computer interface that is familiar, intuitive & functional. We used images and words from computer and marketing jargon to create a sarcastic tone.