UI Design - Illustration

Fais pas Genre


Yaoyi Luo, Thi Van An Truong, Morgane Sauneuf, Ronan Champigny


January > June 2021


School Project


UI, Illustration, Motion

Between stereotypes, injunctions to virility and diet culture : how to sell a product without perpetuating our sexist clichés? In Fais pas genre, you will have all the tools to face the gendered marketing in our supermarkets... But, beware of the bad buzz! This serious game highlights gender stereotypes and internalized sexism that can permeate advertising and marketing.

See the website (Fr)

UI Design

We designed a computer interface that is familiar, intuitive & functional. We used images and words from computer and marketing jargon to create a sarcastic tone.

Image Title
Image Title
Image Title